Subtle, elegant, never overdone
Since 2014 my goal has been to keep your natural beauty and enhance it in the most subtle and elegant way possible.
I grew up as an artistic person and hold the highest beauty qualification, a level 6 bachelor’s degree, which helps me understand what each client really needs. Microblading and permanent makeup are my biggest passion, and I apply that eye for detail to every treatment.
I am a 2023 finalist in the UK Hair and Beauty Awards, Best for Brows SPMU, representing Birmingham. I never stop learning: I regularly attend seminars, masterclasses and advanced training, so every client gets a specialised, up-to-date technique from a master who keeps improving.
I trained with leading PMU teachers from Europe and the UK and hold the title of International Master Trainer. Nothing is more rewarding than seeing a client leave with newfound confidence, and today I also help women build their own PMU careers through Saida Permanent Training Academy, with students from all over the UK.
A specialist who never stops learning
- —2023 Finalist, Best for Brows SPMU, UK Hair and Beauty Awards, representing Birmingham
- —Professional Bachelor of Beauty Therapy (level 6), Kauno kolegija, 2017
- —Microblading certification, Agnes Permanent, London, 2019
- —ND:YAG laser PMU removal certification, 2022
- —PMU removal coaching with Dr. Mikryukov, 2024
- —International PMU conference, Etalon Mix Event, Dubai, 2025
- —Founder of Saida Permanent Training Academy, CPD-accredited courses
Qualified, certified and always learning
A selection of Saida’s qualifications, from her beauty therapy degree to her latest international training.
Teaching the next artists
Alongside client work, Saida runs one-to-one, CPD-accredited PMU courses in ombre brows and lip blush for beginners.
See trainingReady when you are
Consultation is included in every treatment, so there’s no need to book a separate consultation.